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Livario GmbH and Webdots GmbH, two major e-commerce providers from Lüneburg, are internationally known for their distribution of dirndls, costumes and party items. Since their founding in 2012, they have successfully established themselves with a team of 110 employees. With their location at the Port of Lüneburg and continuous growth, they have positioned themselves as market leaders in the DACH region and operate renowned online shops such as Kostueme.com, Dirndl.com and Party.de.
Both companies faced financial difficulties due to increasing price pressure from international competitors and challenging market conditions. As a result, both companies had to file an insolvency application with the Lüneburg District Court on May 2, 2024. Attorney Anja Wendt from the law firm Mönning Feser Partner was appointed interim insolvency administrator for both companies. Dr. Hubertus Bartelheimer from Dr. Wieselhuber & Partner GmbH led the investor process, while Sven Pursche from novaerion GmbH played a decisive role in the restructuring process as Chief Restructuring Officer (CRO).
Through a successfully completed M&A process, We Love Parties GmbH was won over as an investor for a continuation solution. With the opening of insolvency proceedings on August 30, 2024, both companies were sold to We Love Parties GmbH. The takeover took place as part of an asset deal. We Love Parties GmbH takes over all business operations at the Lüneburg location as well as a large part of the workforce.
Insolvency administrator Anja Wendt is pleased with the continuation solution: “In view of the current tense market environment, we are very pleased that we were able to quickly generate a continuation solution for Livario GmbH and Webdots GmbH. The future of the majority of employees is assured and customers and suppliers can look ahead with confidence. ”
CRO Sven Pursche from novaerion GmbH adds: “We are pleased that we were able to contribute to a good solution for everyone involved. Continuing the business operations of Livario GmbH and Webdots GmbH without interruption in view of the special situation was challenging. But thanks in particular to the loyalty of our customers and the team, we succeeded. In addition, we have jointly succeeded in turning the company into an exciting investment opportunity through restructuring measures with a sense of proportion. This had further supported the search for a suitable transferee. ”
About novaerion
novaerion GmbH, based in Düsseldorf, acts as a transformation and transaction consultancy. The areas of advice range from strategic reorganizations and earnings crises to support as part of comprehensive restructuring procedures as a CRO and as M&A support in special situations.
Contact person for potential buyers:
Patricia Schalke
Business Operations
novaerion GmbH
Am Wehrhahn 100
40211 Dusseldorf
Telephone: +49 21176979986
email: info@novaerion.com
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